59 Billion Reasons Amazon Is Not a Threat to UPS - The Street Recent tensions between UPS and Amazon have created a semi-hostile relationship. UPS couldn't handle the costs incurred from delivering Amazon's packages. In response, they jacked up their prices and Amazon threw a fit. Amazon relies on relentless cost cutting to stay afloat with their razor thin margins. Bezos' intention is to ruthlessly undercut any and all competitors. In response to UPS' price hikes, Bezos decided to start taking deliveries into his own hands.