Coke, UPS on top brands list

Discussion in 'The Latest UPS Headlines' started by cheryl, Dec 9, 2009.

  1. cheryl

    cheryl I started this. Staff Member

    Coke, UPS on top brands list - MSN

    Two of Atlanta’s best-known companies have landed on the 2009 Davis Brand Capital 25 list.

    Making the cut were The Coca-Cola Co. (NYSE: KO) at No. 16 and United Parcel Service Inc. (NYSE: UPS) at No. 22.

    Davis Brand Capital said its list “evaluates brand beyond its traditional marketing function and considers it as an amalgam of intangibles creating value in the intellectual economy.” The ranking compares brand value, competitive performance, innovation strength, company culture and social impact.