SSI stands for Synchronized Solutions Inbound. Basically, it is an initiative to try to win new business by looking at our customer differently. In the past, all we have really concentrated on were those companies that shipped large quantities of packages out to their customers. But SSI is an attempt to look at it from the other direction we want to target those customers who get large amounts of inbound packages by various carriers. AEs have been tasked with finding accounts that get a certain level of inbound shipments from various carriers and meeting with the folks at that account that are responsible for ordering and processing these shipments. Usually, AEs are talking to shipping managers. But with SSI, we want them to talk to procurement managers and receiving managers. By showing them how we can help them do their job better, we can convince them to request their vendors to use UPS on the inbound moves. Also, we want to help them realize that they are paying their vendors to ship the items to them and they should have a say on what company is transporting those shipments.
Its a great idea LTL companies have been doing this for years..