UPS: A Wonderful Company At A Fair Price - Seeking Alpha Risks The biggest risk that UPS faces is a slowdown in the global economy. Of course, throughout history the global economy has had its ups and downs and I expect the future to be no different. I would use the lower earnings-- and thus, lower share price-- during any future global economic slowdowns to buy UPS for the long-term. Conclusion UPS is, in my opinion, one of the few stocks that investors should buy and hold. While UPS is certainly not cheap, it is also not so expensive that the price is unreasonable. UPS is, without doubt, a wonderful company. With history and scale like no other in its industry, UPS has major advantages that make it a terrific company to invest in.