UPS Aims to Recruit 100,000 Holiday Workers. That’s No Small Feat in This Labor Market - Fortune United Parcel Service Inc. is pushing to make sure it delivers on getting people their presents this Christmas season. As part of the company’s push to add 100,000 temporary workers for the holidays, UPS plans to recruit half that number in just one day when it puts on its third annual “Brown Friday” hiring event Nov. 1. The Atlanta-based firm announced a recruitment drive in 180 cities across 43 states for the single event. The move comes as UPS prepares for a busy holiday season—one that may be more active than in years past.