Word for the day

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Efficacy n. The ability to produce a desired or intended result. “The efficacy of the new marketing plan has not been proven.”
 

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Churlish adj. Rude in a mean-spirited and surly way. “It was rather churlish of him to complain about the small donations.”
 

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Congruent; Congruous adj. In agreement or harmony. Suitable; appropriate. “The company’s operations were congruent with its business plan.”
 

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Nascent adj. Recently coming into existence and beginning to display signs of future potential. Not yet fully developed; emerging. “The business remains nascent but very promising.”
 

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Potentate n. One who has the power and position to rule over others: A monarch or ruler. “Industrial potentates.”
 
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