I remember that...I also remember the debacle that ensued when someone whined about the slogan appearing on give-away t-shirts, and they had to put an immediate cease and desist on giving 'em out.
When the customer says "hey, this was supposed to get here overnight!" you say, oh no..that was back in the 70's! Our new service is called economy priority, Its an oxymoron to explain the premium prices and differed service.