I am moving the express doomsday clock ahead one minute.
Todays buyout announcement is helping to.fuel the fear of impending doom.
Animosity towards ground is getting ugly, as now even the deniers are starting to realize its happening, The Big Shiftover!!
The Doomsday Clock WASN'T an "indicator" of how long till the air bursts started going off. It was an indication of how close to disaster the world was. The assumption was that disaster could be avoided, if only the right steps were taken.
In the case of Express, the disaster has already been decided upon. It is just unfolding in slow motion.
The clock was set at 12:00 back in 2008 - the decision was made back then to reorganize Express. The only things that held them back were: 1) Legality of the Ground IC model, 2) Uncertainty regarding the capability of Ground to meet service requirements, 3) Need to prevent Express from unionizing should the change be performed too quickly, and 4) Ability to implement technology in Express to replace the need for an experienced, career Courier workforce.
All of these "fears" of FedEx have been dealt with.
So rather than using a "thermonuclear" analogy, use one of an impending tidal wave.
The sea water has retreated from the beach and has exposed large areas which are normally under a few feet of water. The wise realize that a tidal wave is about to hit and head towards higher ground. The curious head out to look at all the neat things they can find past the normal low tide level - not realizing that in a short while, they'll be swept over by a force which will most certainly kill them.