Does Atlanta Even Vett these Whiteboard ads?

Discussion in 'UPS Discussions' started by magoo57, Dec 30, 2007.

  1. magoo57

    magoo57 Member

    This is to any of the corporate spies from the home office that are suppossedly spying on this site:
    Does anyone check these 'whiteboard' ads before they hit the air?
    I saw the latest while watching football on Fox today. The longhaired Gaul is changing the drawn picture as he tells the viewer that they can drop off a package at any dropbox, at, at any UPS Store.......
    or give to any UPS driver.
    The fool did not state that there must be a UPS label on the package!!!!
    Beware, drivers. I know that you have always taken packages from customers, and that you have always taken Mrs. Smith package RTS to QVC if she caught up to you in the neighborhood.
    But now little old ladies may be accosting UPS drivers to take their package- and they expect that you will take the package WITHOUT a label.("It never said so on the TV ad. And he seems like such a nice boy.") I envision hoards of ladies with 20 dollar bills trying to make drivers take the packages.And chasing the brown trucks down the cul-de-sac.
  2. outamyway

    outamyway New Member

    I was told as an air driver not to take ground packages from customers that do not have a scheduled PU, even though they are supposed to be able to give it to any UPS driver if they have a pre-paid label.
  3. toonertoo

    toonertoo Most Awesome Dog Staff Member

    I believe that would be a pay issue, as an air driver I believe you would get paid a different rate if you touch ground, but I could be wrong.
  4. Overpaid Union Thug

    Overpaid Union Thug Well-Known Member

    If it is an "ARS" label than an air driver can take it and not get paid for ground. According to the contract.
  5. Channahon

    Channahon New Member

    I've been gone for awhile, but when 911 happened and security tightened up all over the country, procedures were put in place not to accept air shipments from "unkown shippers". A customer with a prepaid label, may fall in that category. You may want to follow up with your supervisor or airport management, if you go directly to the airport.
  6. Channahon

    Channahon New Member


    When I first viewed the commercials, I responded on UPSer' that this was by far the worst campaign I've seen in my career at UPS. As you can see, that didn't make a difference. What really gets me is this campaign cost UPS 35 million.

    I watch a lot of football as well, and when this clown shows up on the screen with his long hair and back to me, well, it's just time to get another adult beverage.
  7. magoo57

    magoo57 Member

    Chann,stupid is one thing. But this ad may raise some security issues in our post 9/11 world. It is a dumb ad campaign (WHERE IS THE LOGISTICAL ELF ADS??) but have the 'whiteboard' ads actually given out erroneous info before?
  8. rod

    rod retired and happy

    Those white board ads are so dumb they are embarrassing to watch:sleeping::sleeping:
  9. Coldworld

    Coldworld Taking it all back.....

    have any of you seen the spoofs of the whiteboard ads on youtube. If you havent, go check them out...pretty funny stuff.
  10. tieguy

    tieguy Banned

    He also did not discuss dimensional weighting. Nor did he discuss the different service levels. Taping requirements. Nor the compression requirements of the cardboard box. Padding / filler , invoice inside the box yep none of it was discussed. I obviously could never be in marketing because I would not have picked the "long haired gaul" as my marketing approach. Yet everything I hear is gaul has been very successfull for us.
  11. DorkHead

    DorkHead Active Member

    At first, I couldn`t stand the commercials, thought they were blah and still do. But what I do admit is that they get the point across and if I were a business, the idea of a presentation on a whiteboard would appeal to me because it is so commonplace in the business world.
  12. HazMatMan

    HazMatMan New Member

    Yeah Tooner, I have seen air people get paid driver rate FOR THE WHOLE 8 HOURS after touching just one ground package.
  13. old brown shoe

    old brown shoe 30 year driver

    Sorry but I think the White Board commercials are lame. When they come on I mute the TV or surf the channels to see what else is on. If most people do this too I don't think they are getting the point across. A good funny commercial takes a long time to get tired of and you can get a grin out of them many times over. Then you remember the company and what they have to say.
  14. magoo57

    magoo57 Member

    Tie, I hope the language makes some in Atlanta stand up. Yes, dim weight and service levels and taping requirements are not discussed in this ad. But hear the ad from the customers' points of view. "Any driver can take any package that you wish to send UPS"
    Of course he doesn't say that. But what an adman says and what the customer hears are two different things. A little lady in her 70s who is afraid to drive will only hear that the UPS driver will pick up any package - and then my vision of little old ladies chasing brown trucks through the subdivisions may turn true. Waving their $20. bills as payment.
    Our customer Counters have a similar problem in the fact that a customer can CHOOSE what they want to hear. The 800 number tells the SDWC customer that a package may be at the Customer Counter Between 7 and 8:30 pm. What does the customer hear?
    "blah blah blah blah 7 blah pm."
    If the ad stated that the driver would pickup any packages already with a UPS label (how many of you drivers have had to refuse a Fedex or a USPS package with the customer there insisting that you take it?) then I am all for the ad.
    This is not about what I think of the ad campaign. That is for persons of a lot higher paygrade than me. I just want ads that will not cause more problems than they cure.
  15. over9five

    over9five Moderator Staff Member

    "Yet everything I hear is gaul has been very successfull for us."

    And everyone raves about how good PAS is too!

    C'mon, Tie, we all know that no matter how bad something is, no matter how much it costs..... UPS will keep plodding along telling everyone how good it is.
  16. tieguy

    tieguy Banned thinks someone did not get their dose of daily brainwashing? :happy-very:

    Over look deep into my eyes......gaul highly successfull....PAS next best thing to sliced bread...I can do 220 stops in snow......
  17. over9five

    over9five Moderator Staff Member

    ......the management team is always right........ company good, union is no problem in snow.....tieguy is my favorite manager and good looking too......

    (Was that too much????)

    (You know, the TO part???)
  18. upsgrunt

    upsgrunt Well-Known Member

    Over- Is the new tag line "what can brown nosing do for you?":wink2:
  19. rushfan

    rushfan Well-Known Member

    The same "team" also designed the new 2008 Calendars. Thank goodness I'm moving to Feeders so I won't have to hand out such an embarrassment.