Seems obvious to me that we want to get away from the concept of just being a package delivery company. Fact is the ten year plan may have this element as simply a subsidiary, and possibly not even a large one in the total revenue of the company. Just a possibility.
I guess the rumor I heard early this month was right on to the day. I must say I really dig the new logo. It's tasteful and modern. Today was a historic and good day for United Parcel, oops I mean UPS.
Some of us got a glimpse of the new logo last night by peaking under the tape of a truck that had already been re-imaged. The logo itself looks cool but when we all saw the rest of the truck today we were pretty dissapointed. We didnt like the stripes and especially what it says on the sides. We all described it by a three letter word beginning with the letter G. Those pins of the new logo were passed out in our center but not everyone recieved them. What's up with that I wonder? Anyway...I like the new logo itself but the rest of the images on the truck are a dissapointment. I think the most I've gotten out of the changes are listening to all the rediculous reasons why a hyped up PCM was being held for the drivers. The people that like sreading rumors were in full effect. I even heard once as stupid as "Dale Jarrett is gonna visit us." ALRIIIIIGHTY THEN!
The package car I saw didn't have the web address or anything. Just the shield. They said it wasn't complete.
I am a little bit more concerned with the United Parcel Service -> UPS thing. UPS is just too terse to me. I don't like things to be extremely verbose or anything, but acronyms never carry enough meaning to me.
The new logo looks great Waaay 2 go UPS!
My idea would of had the globe w/the shield inside it!
I actually caught the new logo on the commmercial today it looked good. My husband was watching Channel #2 CBS around dinner time & I walked in to bring his dinner....then heard U....P...S.......Synchronizing the world of commerce.
The logo was in the upper left hand corner it looked kewl on tv!
I for one like the new shield look. I do have some concerns though. I asked the mechanics how difficult it was to replace the old ones. They said they just pulled them off, but along with them came the paint. The solution I am told is to repaint every truck in the center at $800 a pop. I am curious as to how much it would cost to put a decent heater or perhaps even air in every truck. Looks like we will be pretty on the outside and hot or cold on the inside as usual.
dammor,I agree w/you they should do something about the comfort zones in the to spend all that $ to upgrade a new logo for the trucks. Hey...don't get me wrong the new logo is kewl
Is the logo & lettering made of the vinyl sign material?
Well if it makes you feel any better I don't have air conditioning in my truck I just drive around in the summertime w/ the sunroof & windows open!
Now for my house it's like a freezer really, really cold I have to wear sweats to keep warm, then put my shorts on when I go out driving. My husband needs his freezer plus his ice-cold beer...turn on the Nascar race he's all set!
Now if Mr. UPS is knocking @ my front door he'll feel the frosty breeze & may not want to go back out to the hot oven. I can't stand hot humid days.
The logo does have a kind of 2D effect to it, at least seeing it on the package car. It has a 40's retro look to me but don't get me wrong I like the logo it's just hard to see the other one go by the wayside. I do understand that old logo sends a message that we are limited when in fact we are way beyond that. I've seen the new commercials and IMO the first one is the best but they are all good. Also the opening segment of the video shown yesterday IMO would also make a good commercial with some minor editing. Shows we're not a johnny come lately. JMO.