The rise of the "Quiet Giant" - Socialist Worker UPS FACED a crisis in the late 1940s and early 1950s. The company's traditional business model was increasingly out-of-sync with the rapidly changing retail business market. The crisis was so severe that the very future of the company was at stake. Yet not only did UPS survive the crisis--it dramatically shifted its business strategy and, during the following two decades, emerged as one of the rising giants of the shipping industry. What was the source of the crisis, and how did UPS survive it? UPS founder and still-serving CEO Jim Casey saw the potential for different type of business market that the company could gobble up: "The vast field of distribution for wholesalers and manufacturers appears to be wide open for us."