The Wall Street Journal today launched a new digital news product, WSJ Logistics Report, which will delve into one of the most dynamic sectors in business today. WSJ Logistics Report will deliver up-to-the-minute news, analysis, interviews and explanatory journalism on logistics - everything from global trade and transportation infrastructure, transport routes and the software algorithms that guide them, to the flow of raw materials through manufacturing processes and delivery of the finished product. WSJ Logistics Report (@WSJlogistics) will also soon feature a daily email newsletter covering logistics and supply chain news, with analysis from the Journal and other sources. "These topics are no longer arcane or technical - they're at the very heart of global commerce. We intend to be indispensable reading for those within the industry and beyond," said Dennis K. Berman (@dkberman), Business Editor of The Wall Street Journal. "Through this new vertical, we're continuing to invest in key coverage areas that have been the cornerstone of the Journal for 125 years. Our customers are avid readers on these subjects and we want to serve them better." WSJ Logistics Report will be produced by a dedicated staff of journalists with broad and deep expertise. Led by Brian Baskin (@brianjbaskin), who served most recently as the Journal's commodities and foreign exchange markets editor, the Logistics team will work closely with Journal reporters and editors around the world, particularly those covering related business, transport and technology topics. Other members of the team include deputy editor, Paul Page (@PaulPage), who was previously economic policy editor at Congressional Quarterly/Roll Call, and before that, editorial director at The Journal of Commerce. Reporters include Loretta Chao (@LorettaChao), who has reported for WSJ from China and, most recently, Brazil; Robbie Whelan (@RWhelanWSJ), previously with the Journal's real estate group; and Erica Phillips (@EEPhillips_WSJ) a Journal reporter who has covered West Coast news and logistics. UPS (@UPS) is sponsoring the site, and will supplement the WSJ's news coverage with sponsored content that includes commentary by key UPS executives. The UPS content will be clearly labeled and The Wall Street Journal news department is not involved with the creation of content produced by UPS. "Our objective is to support quality editorial coverage on industry developments combined with informative views from UPS, all delivered through the WSJ Logistics Report," said UPS Chief Commercial Officer Alan Gershenhorn. "Through the useful insights that we'll provide on a wide range of topics, readers will discover that UPS's capabilities extend far beyond shipping."