Interesting blog that I saw today. The site is called Brand Autopsy. Check out the comments. The blog itself starts the conversation by asking "If UPS went out of business tomorrow would any of us care?"
DoesUPS provide such a unique service and customer experience that we would be saddened if it didn’t exist? Does UPS treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does UPS forge such unfailing emotional connections with its customers that they would fail to find another shipping company that could forge just as strong an emotional bond?http://brandautopsy.typepad.com/brandautopsy/2008/04/would-you-mis-1.html#comments