Michael Bloomberg is hiring an “army” of low-level digital strategists, according to The Wall Street Journal, to help spread the good word about him on social media ahead of Super Tuesday.
The 500 “deputy digital organizers” will earn an estimated $2,500 per month — more than some campaigns pay senior staff — to “to promote Mr. Bloomberg to everyone in their phones’ contacts by text each week and make social-media posts supporting him daily,” the Journal reports. Organizers are expected to spend between 20 and 30 hours per week actively promoting Bloomberg on all of their social media platforms and making personal contacts where appropriate.