Oh. What kind of jackass are you?
I thought I'd made it fairly obvious, I thought a smart guy like you would have figured it out.
Answer the damn question, you are smart enough to figure out I wanted the rationale. I made it pretty clear.
Exactly what happened to offering a premium service for premium prices?
Exactly why was margin sacrificed?
If the smart boys knew it would turn out as it has why wasn't the issue dealt with at the onset?
Exactly what failures did this low cost, margin defeating volume help contribute to?
Help me out, you are the brains of the operation.