I've been noticing over the years how often people in extreme rural locations, that cost exorbitant amounts of money to deliver, have us running out to their place 3 to 4 times a week. Yet they pay no more for our service than the family living in the suburbs. In winter these places are even more time consuming and dangerous to access, and exasperating at Christmas time. I was wondering how many billions UPS could save if we took an agriculture/non agriculture approach to pricing. True farmers and ranchers continue to pay the same rate as now. We need them out there growing the nation's food. But all those who just choose to live out there start paying what it really costs to service them. See how fast they start having that stuff left with Aunt Betty in town!