The UPS Store celebrated more than just the debut of its first-ever float in the 2017 Tournament of Roses Parade® today taking home the Isabella Coleman Award for its float “Books Bring Us Together,” a float designed to highlight the importance of childhood literacy.
The Isabella Coleman Award, named after the first female float designer for the Tournament of Roses Parade, is given to the float that represents the best in presentation of color and color harmony through floral use.
The float was designed to spotlight the Toys for Tots Literacy Program, developed by The UPS Store and the Marine Toys for Tots Foundation in 2008. The program provides books and educational resources to economically disadvantaged children in communities across the country, aiming to enhance children’s ability to read and communicate effectively by igniting their imaginations through stories and tales.