Well it seems that Big Brown turned out to be a Big Black eye to the marketing dept
Just an FYI..... A LOT OF PEOPLE DID NOT KNOW THIS....
For the Belmont Stakes, Big Brown wore a second set of stainless steel sutures on the inside of his hoof. Hoof specialist Ian McKinlay changed the sutures a week before the race and attached an acrylic and fiberglass adhesive patch to the hoof. Although he missed three days of training prior to the race, his gait and attitude seemed unaffected. After the crack was patched, Brown was exercised by rider Michelle Nevin. Ian McKinlay said, prior to the Belmont, that Big Brown "does not need a patch on the quarter crack on his left front hoof until the morning of the Belmont Stakes. So Dutrow will give Big Brown his final hard workout Tuesday to breeze 5 furlongs without it and gallop him into the race confident the colt’s tender hoof is healed."
Big Brown went off as the 3-10 favorite in the Belmont, but Da' Tara won the race while he finished in 9th, becoming the first Triple Crown hopeful to finish in last place at Belmont.
Jockey Kent Desormeaux eased the horse in the home stretch after sensing something was amiss, saying immediately after the race, "I had no horse." His failure to win has led many people to believe that his loss is one of the biggest flops in horse racing history.