satellitedriver
Moderator
I agree,Now here's something I really know and can comment about. My career is outdoor advertising, signs and vehicle graphics.
Our "brown" package cars and drivers are one of, if not the best form of advertising available to UPS and it should be treated as such. These employees and their cars are worth their weight in gold in terms of advertising dollars.
A typical delivery vehicle, traveling 25,000 mile per year in a metropolitan area will make 2.2 million impressions in that time period. In simple terms, for every mile a UPS package car is driven, on average, it will be viewed by 88 people.
So, from the info I found here...
http://www.sustainability.ups.com/social/health/training.html
UPS will make 176 billion (176,000,000,000) advertising impressions per year with it's vehicles alone. If you do the math, it means every man, woman and child on this earth will see a UPS truck at least 26 times a year.
Now $10 million (plus or minus) spent annually on sponsoring a nascar driver can be put towards better uses, such as maintaining or creating a few positions for displaced workers who would be responsible for maintaining the appearance of UPS' current fleet. It may not sound like much, but it can mean a world of difference for the person who was just laid off.
Checkers
these billions of impressions are made on a face to face daily encounter, with the driver, albeit, a view of the truck on the road, or a one on one personal delivery by a driver.
Our trucks should be washed daily.
Our new uniforms should not look like crap, after the first washing.
(Thank you bean counter's for saving money, by downgrading the quality and appearance of our uniforms.)
The packages should not be crammed into a pkg car and let the driver deal with the customer over a torn up pkg and having to return to pick it up as a damage claim.
(at least the building is clean, mentality.)
The list of erroneous cost savings, at our company's future expense, will be our long term down fall.
We have only two things to sell.
Brand and service.
We do a great job in service, but our Brand is suffering.
IMHO,
UPS should invest (read as advertise) in the physical and professional appearance of package delivery.
Clean cars, clean pkgs and yes, clean drivers.
No beards, no dreadlocks, no tat's, no piercings,ect...
( I do not care who this last comment ticks off)
When a customer sees one UPS driver, they should be seeing all UPS drivers.