Once upon a time there was a measure of prestige and stature to the major carriers . Today however they are all just "dump and run" operations completely devoid of an identity including Fat Freddy Inc. That's until there's a hub of a terminal in a place with a large media market that self destructs.
Now if the company has good PR spin doctors who can keep the bad press bottled up to within a local area and can quickly get back to the "new bad norm" it's not too bad. But, if the news goes national, it's bad and it happens frequently , now that's something entirely different.