This Text message service dosen't work for every type of route or for every type of driver, like one's that refuse to own cell phones. I started using a cell phone when my wife was pregnant with our first child, now in feeder they issue you one if you dont have one (on certain routes) and I am happy to have one. A heavy pick up driver can't afford to be with out one for many reasons. One driver I new had 75 picks in 5 skyscrapers in dowtown Los Angeles he had every pickup's number and they had his plus he also had security guards , frieght elevator operator #'s etc to help coordinate his afternoon, his route had a planned day of 13hrs plus every day, he'd finish in 10.5 and makes 90k plus a year. For him that text message service might help. That is an extreme example but I'm sure a rural route driver would't mind skipping a stop here or there if his management team approved the set up. Bottom line I believe most fair minded drivers do what is best for themsevles and the company also and this service could help.