Yes it is a waste of money, time and proof that our company is being run by morons. I see no difference in this "Big Brown" crap and the racing car sponsorship. All are wasting company dollars in the name of "advertising" when is nothing more than rich, powerful people feeding their own egos on corporate expense. The stockholders don't gripe about ti too much because they have been fed the lines of how much good advertising does. I'm sure there is no way to find out the whole truth but I really doubt that we gained a significant amount if new customers or a substantial increase in volume for all the millions we have spent on this type of "Advertising". Does anyone believe that someone that is in the need for shipping large numbers of packages was setting at home one Saturday afternoon watching nascar saw Dale Jarret making left hand turns and thought "hmmmm, looks like there is a package carrier name UPS, think I'll start shipping with them."?
Nascar...Big Brown...foolishness at it's best.