Not really. All it does is show up negatively on balance sheets and give Fred a reason to go on quietly behind the scenes screwing Express harder and harder. It doesn't bring media, Teamsters, or the public at large into the arena.
Wrong. As SPH said, WAD means unity, specifically a unified effort against their insane push for even more productivity. FedEx Express has always been all about absolute control over the employee, and now they're losing it. The employees are FINALLY pushing back against management, and management is reacting by pushing even harder, which turns-off even more employees. These people who have "had it" then decide to WAD, which is perfectly acceptable because WAD only requires that you turn your brain off and do exactly what they tell you to do. WAD, when combined with minimum effort, is a powerful tool. And because WAD is all about doing it "by the book", there can be no discipline for WAD.
I think Express has reached the tipping point, and the behind-the-scenes push for an even harder screwing will backfire big time because employees have simply had enough. All the cheap BBQ and rah-rah rhetoric is worthless now, so Fred will have to figure something else out. My guess is that they'll double-down on the Fear Machine because it's always worked in the past, and because they are clueless.
Major accidents and deaths will eventually bring the media, and then the public. Sooner or later, someone is going to have a big one, and that's when the media will take notice. It's unfortunate, but it will take a tragedy to get some media attention on exactly what FedEx is forcing couriers to do out there on the road. The IBT will do nothing IMO.
WAD is also a powerful means of turning customers away from Express. You don't know, because Ground has never provided the level of customer service shippers have come to expect from Express. They are no longer getting it, because there is no incentive to provide it. Express is not only destroying the brand, but angering customers left and right...every single day.
All Fred cares about is the bottom line, but being a cheap bastard is finally coming back to bite him in his fat ass, and it's about freaking time.