People do it all the time though. A lot of cities don't have pro teams that represent them and locals give a lot of support to local universities. I remember Memphis State(now Memphis University) having a great basketball team back in the mid 80's. The whole city was on fire for them. A really fun time. I never went to the University of Florida but grew up near Gainesville and have been a Gator fan since I was little. Why wouldn't you pull for a team that represents a city, state, or region? Go to the little towns around Lubbock, TX and you'll see Texas Tech stickers and banners everywhere.