We'll see but I think if we as a collective stop making them rich, that will be a noticable first step.
I don't always feed my own brick and mortars directly but I do avoid Amazon if I have the option of keeping real people here in the U.S. working from purchasing through a company here.
I request or demand UPS deliveries when possible so that everything coming to my door feeds all of us. Thats another way to help our own cause.
With Amazon orders, out of the last ten alone, it's been All AMZL! It used to be only us bringing my items just a couple of months ago. It's an eye opener. That is where our peak went - to scabs and copycats. At my location, there used to be multiple, dedicated Amazon trailers. Nowadays, I never see the one that we have more than a quarter full.
UPS' best bet probably would have been to buy them out before they became a ONE HUNDRED EIGHTY BILLION DOLLAR per year competitor.
We gross like 66 billion with all entities combined.