What about sponsoring the truck series, Craftsman is done at the end of this year. I don't know what Nationwide paid to sponsor the Busch series but I bet we could get the trucks for a reasonable amount. Being the series sponsor offers many more opportunities than car sponsorship!
Two months later look what is posted on Jayski's: Maybe I should buy some Lottery tickets today..
UPS Interested in Truck Series Sponsorship? Craftsman announced late last year that it would not return as title sponsor. The start of the post-Craftsman era officially begins in six months, but a sponsor has not emerged. Another tool manufacturer, Lowe's Kobalt Tools, was reported for much of the summer to be the front-runner, but dropped out in recent weeks..... They'll be eager, but they won't be desperate. There is a difference between the two. NASCAR doesn't get desperate, they don't need to be desperate. They'll wait until they find the right overall package, but I'm sure they're in deal mode more today than five months ago." [said Zak Brown, CEO and founder of Just Marketing, an Indianapolis-based marketing group with various motorsports clients.] Where might that deal lead? Brown said the likely candidates remain companies that would fit the rugged, masculine image of the Truck Series, not unlike the current sponsor, Craftsman. One of his clients -- UPS, a company famous for its trucks -- is said to be intrigued and looking at the series. (ESPN.com)(8-15-2008) Comment here