If you partner with big box, then that for sure means huge volume discounts = small profit margin = contractor must invest in capital to accommodate volume with lower ROI. Someone has to absorb the costs that incur and FedEx will be happy downloading that to it's partner contractors. Contractors will have to become larger and savvy to survive it
So what you've got now is a war between Fat Freddy and Jeffy B. to decide which man's poor setup can somehow become the best performing carrier in the e-commerce space while UPS the model of corporate efficiency continues to go on it's merry old way focused on expanding it's market share.
At Ground as long as Fat Freddy can get some other unsuspecting slug to spend his money to get Fat Freddy's company to where he wants it to get to then simply dispose of the guy when he's no longer of any use to him it will give the old boy an advantage. The end game is pretty clear here. Entire state's will be under the control of fewer than a dozen contractors per state comprised primarily of well capitalized absentee investor class entities whose subordinate managers, BC's etc will be tasked with trying to meet Fat Freddy's ever more stringent demands using a workforce being paid fast food wages and zero benefits while expecting them to actually give a rat's expletive deleted about the job or anything pertaining to it. Good luck with that.
Now Jeffy B's con, I mean scam....darn it I mean business model is pretty much a copy cat version of Fat Freddy's just a bit newer and apparently cheaper so we'll have to see how he makes out with it.
In the meantime UPS will continue to carry out it's daily assignments in the same routine and uneventful manner that it has done for all these decades.