Especially now that some industry experts have updated the talking heads' scripts for them to read. Now, it's UPS and FedEx and Amazon FAIL. There are increasing number of coverage spots that are putting the blame on Amazon. I saw one on MSNBC where they had an industry analyst who said Amazon is going to have to pony up some money in future holiday season to buy some capacity. He said this capacity costs money and Amazon is going to have to pay for it. Maybe the analysts have been reading Brown Cafe!